What are cold leads costing you?

Every assumption is visible and editable. Adjust to your numbers.

Monthly portal leads

Deals closed per month from these leads

From your CRM — how many of these portal leads became a signed deal last month.

Average commission per closed deal (AED)

Default reflects Q1 2026 Dubai secondary-market averages (DLD) — adjust to your own commission.

% of leads that went quiet with no follow-up, adjustable estimate

Your estimated loss

Leads worked / month —

Your close rate on worked leads —

Deals lost to no follow-up / month —

AED lost / month —

AED lost / year —

Calculated entirely from the numbers you entered above. Not accounting-grade precision — see the full methodology in your emailed report.